WE AWAIT – AT 11:14 A.M.  ET:  We await Hillary Clinton's big appearance today in New York.   I'm not sure if it has a formal name.  We're told she's "kicking off" her campaign.  But wait, didn't she do that already.

Yeah, she did.  Several months ago.  And it was a disaster.  All she does is slip in the polls.  Even Bernie Sanders, a socialist, is gaining on her.  Even in a "no name" poll matchup against a generic Republican, she's slipping.  She not only needs a second kickoff, she needs an occasional touchdown.  A field goal maybe?

I saw her communications director on Fox News this morning.  This woman couldn't communicate with a grocery clerk.  She mumbled and stumbled, and had nothing to say.

The danger is great for Hillary.  There's a rule-of-thumb in politics that, if you're very well known and slipping, it's disastrous...for there is no up side.  You're already well known.  Hillary is one of the best-known people in America.  She's been a national figure for as many years as Franklin D. Roosevelt was on the day of his death.  She must create an up side, and there is no evidence that she can do it.

If truth be told, she's a terrible campaigner.  You can't listen to her for more than a few minutes.  I heave earmuffs at the ready in case Hillary shows up.   Today she will speak on Roosevelt Island in New York City.  It's supposed to be a "symbolic" location because of the name.  Not a good idea.  Hillary, you're no FDR, and everyone knows it.

We will examine the kickoff.   What she needs is the game.

June 13,  2015